EXPERIENCE MARKETING
Wish Foz do Iguaçu is a five-star resort located in Foz do Iguaçu, Paraná, renowned for its combination of luxury, comfort, and proximity to the famous Iguaçu Falls. Operated by the Hotels & Resorts chain, the resort stands out for its high-end infrastructure and exceptional services.
Olé, as the regional PR arm, created the hotel ambassador concept, inviting six women entrepreneurs, communicators, and especially influencers in their niches to be the brand's spokespersons, bringing the city closer to the hotel.
Rosa Carmim is a renowned Brazilian multi-brand women's fashion store located in Foz do Iguaçu, Paraná. Founded in 2001, the store quickly established itself by offering exclusive, high-quality pieces, becoming a benchmark in the apparel and accessories retail sector in the region.
This project was developed for the launch of the new Spring/Summer collection, encompassing all of the store's touchpoints.
With sophisticated design, excellent finishes, and pieces that combine art and functionality, Sierra Móveis is synonymous with high-end furniture. In Foz do Iguaçu, the brand stands out not only for its impeccable product curation but also for the way it transforms a store visit into a true immersion in the world of design.
Every space, every detail, and every service are designed to provide a unique and memorable experience for customers. This concept guides Olé Comunicação's work in developing Sierra's marketing: more than simply promoting products, the agency focuses on strategies that reinforce the lifestyle the brand represents.
Focusing on experiential marketing, Olé develops exclusive initiatives with architects and clients, personalized activations, sensory events, original content on social media, and campaigns that enhance the in-store experience. The idea is simple and powerful: to make every touchpoint with the brand an extension of the elegance and experience Sierra offers.
