BRANDING, DESIGN AND VISUAL IDENTITY
Vita.Imagem is a medical diagnostics company that began operations in 1995. It seeks to offer advanced technology combined with a commitment to reliable diagnostics for the benefit of the population of Foz do Iguaçu and the Triple Frontier. Olé manages the brand at all points of contact, where it underwent a rebranding and repositioning in the market.
ProntoDog Veterinary Hospital is located in downtown Foz do Iguaçu, Paraná. Founded by Dr. Luiz Carlos Dembogurski in 1991, it serves pets from Brazil, Argentina, and Paraguay. It offers a complete structure with 24-hour services, including veterinary care, in a wide range of areas of small animal veterinary medicine.
With over 20 years of experience in the motorcycle market, Pico Motos has built a solid and trusted history with motorcyclists in Foz do Iguaçu and the surrounding region. Recognized for its variety of motorcycles, parts, and accessories, as well as specialized service, the company has always been committed to delivering performance, safety, and a passion for motorcycles.
Over time, the brand has established itself as a benchmark in the industry, but felt it was time to evolve visually and strategically to keep pace with a new era in the market and its target audience. That's when Olé Comunicação came in, leading Pico Motos's complete rebranding process. The agency redesigned the brand's entire visual identity—from the logo to the color palette and typography—creating a more contemporary, urban aesthetic, connected to the motorcycle world.
Beyond the visual, Olé also redefined the brand's positioning, its social media voice, its digital presence, and its overall communication strategy. The result is a more modern, stronger brand that's aligned with the lifestyle of those who live on two wheels — without losing the essence of trust it has built throughout its history.
