B2B
Paraguay's Té Guaraní Group is an international leader in the production of yerba mate and natural infusions, with a focus on the traditional Kurupi brand, one of the most recognized and consumed in the country. With a history based on quality, innovation, and respect for Guarani cultural roots, the group combines technology and tradition in yerba mate cultivation, offering consumers an authentic product with a distinctive flavor and natural properties that have captivated generations. With its success consolidated in Paraguay and other South American markets, the brand has set a new challenge: expanding its presence in Brazil.
For this new chapter, Grupo Té Guaraní entrusted Olé Comunicação with the complete development of Kurupi's launch campaign in the Brazilian market. The agency was responsible for the brand's entire entry strategy, from positioning and language targeting the Brazilian audience to creating the visual identity for the campaigns, content production, social media management, influencer marketing, promotional activities, and point-of-sale activation.
With an approach that respects the brand's origins but reflects Brazilian consumer habits, Olé created a modern, engaging, and strategically adapted communication strategy to strengthen Kurupi's presence in Brazil.
With over 15 years in the market, FRT Operadora is today a leading leader in national and international tourism. Specializing in offering comprehensive experiences for travel agents and partner agencies, the company stands out for its excellent service, product diversity, technology, and strategic presence throughout Brazil and Latin America. More than just selling destinations, FRT delivers connections, memories, and experiences that transform every trip into something unique and unforgettable.
To communicate all of this in an integrated, strategic, and innovative way, FRT relies on the services of Olé Comunicação, which is responsible for its 360° communications. The agency is responsible for the brand's entire marketing ecosystem: positioning, social media management, institutional and promotional campaigns, branding, audiovisual production, events, internal marketing, partner activations, and relationship-building initiatives.
With a keen eye on market transformations and FRT's identity, Olé builds a strong, modern, and coherent narrative, strengthening the brand's presence at all points of contact with its audience.
